RESOURCES FOR CAREER COACHES

As you know, potential professional contacts viewing the profile of your students on LinkedIn will first see the banner, headshot, headline and first 2 or 3 lines of the Summary, whether on mobile or desktop format. Therefore, the very beginning of the Summary is critical for generating the “tell me more” response we all want. And once the viewer decides to continue reading the Summary, the text must be relevant to them. To learn how to write a compelling Summary, watch this 8-minute video by Ross Macpherson, the resume and LinkedIn expert of Beyond B-School and speaker at business schools around the world Duration: 7:41