Goals and Skills

Patty Buchek | Goals and Skills

Assistant Dean, MBA Career Curricula of the Georgetown University McDonough School of Business. Patty worked for over 20 years as Master Recruiter, Trainer and Human Resource Manager. She managed recruiting efforts for major employers and served as a relationship agent, navigating employer/employee relationships to complete placement assignments. Patty shared this expertise with professionals new to the recruiting industry as Trainer. Her final ten years in industry also included the performance of HR generalist functions.


Career Path

Susan Whitcomb | Career Path

Susan Whitcomb is founder and president of The Academies, including Career Coach Academy, Job Search Academy & Leadership Coach Academy. With more than two decades of experience as an author and speaker, Susan motivates her audiences to tap into the awareness, attitudes, and action plans that cause a life-changing shift from stagnant or stuck to unstoppable. Susan is co-author of The Twitter Job Search Guide and author of Job Search Magic, Interview Magic, and Resume Magic. Her book, 30-Day Job Promotion: Build a Powerful Promotion Plan in a Month, is part of JIST’s popular Help-in-a-Hurry series. Susan has been a careers columnist and featured chat guest for numerous media outlets.


Personal Branding

William Aruda | Personal Branding

William Arruda is the Founder of Reach Personal Branding, the #1 provider of personal branding services to Fortune 500 companies and leading universities. He also serves as Chief Content Officer for Beyond B-School.
William is a regular presenter at top tier graduate schools of business, including Harvard, Duke, NYU, Berkeley, Wharton, University of Michigan, UCLA and Cornell, and he lectures and consults for executives at top corporations, such as Johnson and Johnson, Price Waterhouse, Sheraton, Microsoft, Disney, Ogilvy and J.P. Morgan. William is the co-author of Ditch, Dare, Do : Stand Out By Building Your Brand, a guidebook with the tools managers need to differentiate themselves from their peers and thrive in today’s job market.


Sara Canaday | Leadership

Sara Canaday presents at and leads workshops on leadership and emotional intelligence for top companies, including Charles Schwab, IBM, Dell, VM Ware, Deloitte Consulting and Allstate. She speaks to MBA students at the University of Texas McCombs School of Business and for the National Society of Hispanic MBAs. Sara graduated from the University of Texas at Austin with a Bachelor of Science degree in Organizational Communications, and from Incarnate Word University in San Antonio with an MBA. Her post-graduate studies include certifications in communication, business image, and emotional intelligence. Sara also has taught MBA-level courses in human relations at St. Edward’s University in Austin.